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How Being Human Adds Value in the Age of Artificial Intelligence

  • Writer: Albert Durig
    Albert Durig
  • Aug 18
  • 4 min read

Updated: Aug 20

With so much productive and seemingly limitless promise being presented by artificial intelligence, the natural question arises: what is left for humans to do? As AI grows thousands of times more powerful than today’s systems, how will people continue to add value? It is a question that weighs heavily on the future of work, leadership, and even our shared sense of purpose.


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The truth is that AI is already formidable and will only accelerate in intelligence and capability over the coming decade. Yet, as powerful as these systems become, they remain not human. They do not possess our hearts, our souls, our emotions, or the capacity to generate meaning in life and work. In fact, the more intelligent machines become, the more precious and valuable our uniquely human qualities may grow. Empathy, creativity, adaptability, judgment, and ethics—these are not byproducts of computation but gifts of human experience. As AI advances, it doesn’t eliminate the role of people; it reframes it, opening new opportunities for us to define and elevate the human role at work.


Helping Others

One area where humans add undeniable value is in helping others. Many of the fastest-growing fields in healthcare, such as occupational therapy, recreational therapy, nutrition, dietetics, and mental health services, rely not simply on knowledge but on relationships, care, and human connection. Machines can process data and suggest treatment plans, but they cannot heal with compassion, provide comfort, or inspire hope. Helping professions are a reminder that the work of enabling others to thrive is, at its core, human work.


Bridging Connections

Another dimension of human value is found in bridging connections. Humans are natural connectors—between ideas, between systems, and most importantly, between people. Modern IT professionals embody this dual role; they are expected not only to understand technical systems but also to communicate with clarity, empathy, and patience as they guide colleagues through complex digital environments. Bridgers do more than maintain infrastructure; they build trust and foster cooperation across technical and human boundaries.


Integrating Knowledge and Skills

We also serve as integrators of knowledge and skills. Unlike AI, which specializes in pattern recognition and function, humans can synthesize learning across multiple disciplines and apply it in deeply personal and context-driven ways. Teachers and social workers exemplify this integrative role. A social worker, for instance, draws simultaneously on psychology, economics, and public policy while navigating the lived realities of the families they serve. The role demands not only interdisciplinary knowledge but also adaptability, judgment, and the ability to create meaning in the lives of others.


Creating and Innovating

Humans are also creators and innovators, not just in the narrow sense of producing new tools but in generating ideas infused with curiosity, intuition, and emotional resonance. Innovation does not emerge from data patterns alone—it emerges from the lived experience of confronting uncertainty, imagining alternatives, and taking risks that may have no precedent. Teachers, lawyers, doctors, engineers, strategists, marketers, and leaders all depend on creativity not only to solve problems but to inspire progress. AI can support this work, but the spark of intuition and the courage to imagine something different remain uniquely human.


Relationship Building

Another deeply human contribution is relationship building. Businesses depend not only on transactions but on trust. They require leaders and teams who can empathize, inspire, and resolve conflict. AI may simulate conversation, but it does not genuinely care, nor does it act from conviction. Trust is not a data point; it is a lived relationship, requiring vulnerability, honesty, and emotional presence.


Imagining the Future

Humans also provide the imagination of the future. AI is extraordinary at recognizing patterns in data, but envisioning futures that transcend existing patterns is the domain of human creativity. New products, services, and ways of organizing work are often born not from statistical likelihood but from leaps of intuition and meaning. Vision demands risk-taking, storytelling, and imagination—qualities inseparable from human identity.


Making Ethical Judgments

Equally important is the ability to make ethical judgments. At the heart of business lies trust, fairness, and the careful weighing of long-term consequences. AI can execute instructions, but it does not understand justice, dignity, or fairness in the way humans do. It lacks a conscience and cannot choose to prioritize compassion over efficiency. Ethical reflection remains a distinctly human capacity and one that will only grow in importance as AI systems play larger roles in decision-making.


Handling Ambiguity

Humans also excel at handling ambiguity. The pace of business has accelerated dramatically since the advent of the internet, producing constant change, volatility, and uncertainty. AI thrives on clear parameters and defined objectives, but humans can navigate uncertainty with resilience, creativity, and courage. We pivot with purpose, adapt to shifting conditions, and continue forward even when the data is incomplete. In many ways, our ability to live—and thrive—amid ambiguity is one of our greatest strengths.


Creating Culture and Meaning

Finally, there is the human capacity for creating culture and meaning. Business does not operate in a vacuum; it functions because people believe in its purpose, its story, and its role in shaping lives. Culture is not just about shared practices but about shared meaning. Machines can generate content, but they cannot feel joy, grief, or belonging. They do not celebrate milestones, mourn losses, or tell stories that move the heart. Humans are the authors of culture and the carriers of meaning, and this role cannot be outsourced to machines.


In the age of AI, human value is not diminished but clarified. As automation expands, what remains for humans is not the residue of work machines cannot do—it is the essence of work that matters most. The future of business, and of society itself, will depend on our ability to recognize, nurture, and elevate these human capacities: to help, to bridge, to integrate, to create, to relate, to imagine, to judge, to adapt, and to imbue the world with meaning. AI will be an extraordinary partner, but it will never replace the role of being human.

 
 
 

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